800
Adept®, Inc.
is a
leader in the enhanced toll-free services industry. Our principal business is developing and managing
toll-free based dealer and product locator systems
for a wide range of customers and applications.
Our
patentedSmartGEO®
call routing geocodes all residential and business telephone numbers
with latitude and longitude coordinates and compares
them against our customer’s coordinates to
determine the nearest location.
Our services include:
Application call flow design
Smart
GEO®
Call routing
Application reporting
Location database management
Area code / NPA–NXX change management
Custom services (such as geographic call origination
mapping)
Why Use a Toll-Free Dealer Locator?
A toll-free locator is 1-800(or 8XX) based
service that can be used to connect callers to their
nearest or predetermined location. The dealer
locator can be a simple dial and connect service, or
it can be configured with custom greetings,
marketing announcements, multi-level menus for
special call routing, time of day/day of week
routing, voice mail, and automatic fax back.
Multiple addresses and phone numbers clutter ad space. This
allows
for focusing on the region served, not on the
physical address of each site.
Eliminates Yellow Page cutoff headaches:
Publish the number once, and additional sites can be added
at anytime creating immediate calls for new sites
and an ongoing return on investment from past
advertising expense.
Monthly call reports:
These reports show site answering
performance detailing answered calls vs. unanswered
by reason: busy, ring no answer, after hours or
caller hang up. Times of day/day of week call
reports are very useful to determine staffing
levels.
Click on one of the links below to view more
details on specific benefits of Store/Office
Locator Marketing Applications . . .
… Is our cornerstone service and is the
underlying technology in almost all of our
applications. The
SmartGEO®
concept is based on using
a single toll-free number to connect your customers
to the location that is closest to them in one easy,
inexpensive step.
SmartGEO®
eliminates the need to
advertise multiple telephone numbers for local use.
Our
patented
process eliminates the need
for the caller to enter zip codes or other
unfamiliar data and reduces the call routing process
down to two simple steps.
Step
1...
The customer makes a call to your
toll-free number. Within milliseconds our system
cross references the caller’s phone number with
the call routing table specifically designed for
each application, taking into account time of day or
other conditional factors which may be established.
Step 2...
The caller is connected to the target
location. The system is seamless to the caller and
seems as thought they called the store directly.
Should the target location be busy or not answer,
custom call flow designs can queue, route to
alternates, or ask the caller to record a message.
Realize the full potential of your marketing efforts. Use easy to
remember 800, 888, 877, 866, and 855 toll-free telephone numbers.
The
marketing potential of an organization expands rapidly when using a vanity
toll-free number. Sales increase, customer service improves, and because
of the heightened brand recognition, your customers know who you are and
how to contact you. Marketing efforts can seem almost effortless or become
more focused in new product areas or markets.
Marketing campaigns are more efficient and effective
Sales increase
Customer service improves
Brand recognition is enhanced
Customer recall of toll-free number heightens
Company’s image is improved
FREQUENTLY
ASKED QUESTIONS ABOUT VANITY NUMBERS
Click on one of the links below to view more
details on specific questions about Vanity Numbers
. .
*Source: August 1994 DMMA Telephone Marketing Technical Assistance
Research Programs (TARP).
Easy-to-remember
phone numbers dramatically increase advertising response rates
...
stated last year’s study by the Michael J. Motto Advertising Agency.
The
company's research showed radio ads that used an 800 toll-free vanity
number (i.e. 1-800-96adept) drew 14 times more calls than those with a
numeric 800 number.
"Toll-free Numbers in Radio Advertising," ran 66 radio ads on
WDHA FM in Cedar Knolls, NJ for Denville Nissan. The ads ran for
60-seconds on equal rotation. One-half of the ads used a numeric 800
toll-free number, and the other half used 1-800-NEW-WHEELS.
The ads ran
from Saturday, December 26, 1998 to Friday, January 1, 1999, and received
140 phone calls.
The vanity number received 14 calls for every single call
to the numeric number.
Response Marketing Group
(Burlington, VT) provided the shared-use vanity
800 numbers used in this study.
Two studies are available for review at their website:
Direct Response in Radio Advertising
"Study focuses on the use of direct response in radio
advertisements. The results show 29% of ads use toll-free
numbers. 66% are 800 numbers (as opposed to toll-free 888 or 877) and 72%
are vanity numbers."
Direct Response in Television Commercials:
Super Bowl XXXIV
"Study focuses on the use of direct response in television
commercials aired during Super Bowl XXXIV. It shows 16% of ads
using toll-free numbers. 91% are 800 numbers and 100% are vanity numbers.
The results also show 63% using Internet addresses. Overall, 73% use
toll-free numbers or Internet addresses or both."