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Benefits  |  SmartGEO®  |  Vanity Numbers  

800 Adept®, Inc. is a leader in the enhanced toll-free services industry. Our principal business is developing and managing toll-free based dealer and product locator systems for a wide range of customers and applications. 

Our patented SmartGEO® call routing geocodes all residential and business telephone numbers with latitude and longitude coordinates and compares them against our customer’s coordinates to determine the nearest location. 

Our services include: 

  • Application call flow design 
  • SmartGEO®
  • Call routing 
  • Application reporting
  • Location database management
  • Area code / NPA–NXX change management
  • Custom services (such as geographic call origination mapping)

Why Use a Toll-Free Dealer Locator? 
A toll-free locator is 1-800(or 8XX) based service that can be used to connect callers to their nearest or predetermined location. The dealer locator can be a simple dial and connect service, or it can be configured with custom greetings, marketing announcements, multi-level menus for special call routing, time of day/day of week routing, voice mail, and automatic fax back.

 

Key Benefits   Top  |  SmartGEO®  |  Vanity Numbers  

 

   Benefits  | Vanity Numbers |  Top  

… Is our cornerstone service and is the underlying technology in almost all of our applications. The SmartGEO® concept is based on using a single toll-free number to connect your customers to the location that is closest to them in one easy, inexpensive step. 

Smart
GEO
® eliminates the need to advertise multiple telephone numbers for local use. Our patented process eliminates the need for the caller to enter zip codes or other unfamiliar data and reduces the call routing process down to two simple steps.

  • Step 1... The customer makes a call to your toll-free number. Within milliseconds our system cross references the caller’s phone number with the call routing table specifically designed for each application, taking into account time of day or other conditional factors which may be established.

  • Step 2... The caller is connected to the target location. The system is seamless to the caller and seems as thought they called the store directly. Should the target location be busy or not answer, custom call flow designs can queue, route to alternates, or ask the caller to record a message.

   Benefits  |  SmartGEO®  |  Top 
[Printer Friendly Version of Vanity Details]

Realize the full potential of your marketing efforts. Use easy to remember 800, 888, 877, 866, and 855 toll-free telephone numbers. 

The marketing potential of an organization expands rapidly when using a vanity toll-free number. Sales increase, customer service improves, and because of the heightened brand recognition, your customers know who you are and how to contact you. Marketing efforts can seem almost effortless or become more focused in new product areas or markets.

  • Marketing campaigns are more efficient and effective
  • Sales increase
  • Customer service improves
  • Brand recognition is enhanced
  • Customer recall of toll-free number heightens
  • Company’s image is improved

FREQUENTLY ASKED QUESTIONS ABOUT VANITY NUMBERS

Click on one of the links below to view more details on specific questions about Vanity Numbers . . 

  Benefits  |  SmartGEO®  |  Top 

Industry studies* have shown that:

  • the use of a toll-free number can increase orders for your product 18- to 23% and dollar value per order approximately 20-40% on average.
  • when a toll-free number and a reply coupon are advertised together, approximately 65% of all orders are generated by phone and 35% by mail.
  • customers are 3- to 4-times more likely to contact a company to request assistance if there is a toll-free number.
  • More Toll-free Statistics

*Source: August 1994 DMMA Telephone Marketing Technical Assistance Research Programs (TARP).

 

 

 
Easy-to-remember phone numbers dramatically increase advertising response rates ... stated last year’s study by the Michael J. Motto Advertising Agency.

The company's research showed radio ads that used an 800 toll-free vanity number (i.e. 1-800-96adept) drew 14 times more calls than those with a numeric 800 number.

"Toll-free Numbers in Radio Advertising," ran 66 radio ads on WDHA FM in Cedar Knolls, NJ for Denville Nissan. The ads ran for 60-seconds on equal rotation. One-half of the ads used a numeric 800 toll-free number, and the other half used 1-800-NEW-WHEELS. 

The ads ran from Saturday, December 26, 1998 to Friday, January 1, 1999, and received 140 phone calls.
The vanity number received 14 calls for every single call to the numeric number.

Response Marketing Group (Burlington, VT) provided the shared-use vanity 800 numbers used in this study.

Two studies are available for review at their website: 

Direct Response in Radio Advertising
 
"Study focuses on the use of direct response in radio advertisements. The results show 29% of ads use toll-free numbers. 66% are 800 numbers (as opposed to toll-free 888 or 877) and 72% are vanity numbers."

Direct Response in Television Commercials: Super Bowl XXXIV 
"Study focuses on the use of direct response in television commercials aired during Super Bowl XXXIV. It shows 16% of ads using toll-free numbers. 91% are 800 numbers and 100% are vanity numbers. The results also show 63% using Internet addresses. Overall, 73% use toll-free numbers or Internet addresses or both."



 

 
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